Hey,

It’s Pete Matheson with a new issue of Experiments in Progress.

A lot has been happening in tech recently. So this week I’m pulling together the updates that actually matter:

📦 Amazon is trying to build a smartphone again (AI-first)

Amazon is reportedly working on a new smartphone. More than a decade after the failed Fire Phone.

The idea is to build an AI-first device that replaces traditional apps with a more assistant-driven experience, deeply integrated with Alexa and Amazon services.

Which sounds great in theory. Here are a few of my thoughts on AI:

🤖 Samsung is doubling down on the “Galaxy AI ecosystem”

Samsung’s latest releases show a clear shift:

Less focus on raw hardware upgrades and more focus on AI across devices.

From phones to wearables, Galaxy AI is becoming a core layer across the entire ecosystem handling tasks like editing, summarizing, and real-time assistance.

👉 If you’re considering Samsung right now: watch my Galaxy Z Fold (2-week real-world test)

🧲 Modular accessories are making a comeback

Modular tech is quietly returning but in a different form.

Instead of fully modular phones (which failed), companies are focusing on snap-on accessories powered by magnets and new standards like Qi2.

Think:

  • smarter add-ons

  • data + power through attachments

  • more flexible ecosystems

Related:

📱 Foldables are still evolving (but not solved yet)

Foldables continue to push forward. Thinner designs, better durability, new formats.

Samsung recently pulled back on its tri-fold device after just a few months, while already experimenting with the next version.

Which says a lot:

👉 The form factor is exciting
👉 But the “final version” doesn’t exist yet

🎨 Nothing Phone (4a): design is back

The new Phone (4a) focuses heavily on:

  • bold design

  • visual identity (Glyph interface)

  • clean, minimal software

Source: CNET

👉 If you’re choosing a midrange phone right now watch BEST Midrange: Pixel 9a vs Nothing (3a) Pro vs Samsung A56 vs iPhone 16e

📱 Enjoying this newsletter? Share it with a friend who’s as obsessed with tech as you are:

  • What are brand trips actually like behind the scenes?

  • Why are brands suddenly obsessed with short-form?

  • And is paying creators monthly to post the new normal?

In this episode of Aspiring Creator, I break down how the creator economy is really shifting right now: from sponsorship strategy to how brands decide who gets invited (and who doesn’t).

  • What brand trips are really like (and why creators go)

  • Why brands are prioritizing short-form over long-form

  • A smarter way to structure sponsorships

  • Why Adobe Creator Live stood out (and what others get wrong)

  • Why bigger creators are skipping brand trips altogether

  • AI vs the council (and how it saved me £3.5K)

🎧 New episodes every Wednesday

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