Hey,

Welcome to this week’s issue!

Here’s what’s inside:

Let’s dive in👇

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I came across a thread about how Claude’s new MCP update could change the way businesses run.

So I decided to test it on my own setup — from finances to YouTube analytics.

Here are the experiments I’m running right now 👇

A sponsor emailed asking for a batch of video stats. Normally that’s 30+ minutes of digging through Gmail, YouTube, and Monday.

This time I typed one line into Claude: “Grab the stats the sponsor asked for in today’s email.”

Claude’s moves: Claude found the email → matched it to the video in Monday → pulled the stats from YouTube → generated a PDF report.

The win: saved 30 minutes of admin work.

Tracking invoices used to mean bouncing between Xero and Monday, then manually updating statuses.

Now I just ask Claude to keep it in sync.

Claude’s moves: checked Xero → confirmed payment → updated Monday to “Paid” → dropped the invoice link in the right column.

The win: no more chasing invoices — everything stays accurate in one place.

Video scripts are written for YouTube, but we also need blog versions for SEO. That used to mean hours of rewriting.

Now it’s one Claude command.

Claude’s moves: pulled last month’s scripts from Google Drive → stripped out ad reads + editor notes → reformatted into clean H1/H2 blog posts → uploaded drafts into Ghost.

The win: 95% of the work done automatically — my editor just adds links, images, and tags.

A lot of this used to be handled by a VA: chasing stats, formatting scripts, uploading drafts.

Claude now does most of it in seconds.

Claude’s moves: scanned new videos → grabbed scripts → turned them into blog-ready drafts → filed them in the right place.

The win: less time + money on repetitive tasks, more human focus on strategy and growth.

👇 Got a friend who’d geek out on this? Hit forward:

Quick heads-up: the giveaway is still open — but the clock is ticking.

👉 To enter, just hit reply and say “Yes.” If you’ve already done that, you’re all set — no need to do it again.

Only 3 days left to join in.

Deadline: August 31, 2025 (don’t wait till the last minute)
🏆 Winner: announced September 4, 2025

Future-you will be glad you didn’t miss this.

The podcast is back! After taking a break, I’ve relaunched it: the creator business — the behind-the-scenes of how I run things, land sponsors, build workflows, and grow as a full-time creator.

This week’s episode is the longest one yet — almost an hour of unfiltered talk on the messy realities of content, brands, and the tools changing the game.

Inside this episode:

📺 Watch on YouTube
🎧 Listen on Spotify
🍎 Listen on Apple Podcasts

It’s raw, it’s longer than usual, and it’s all about the business of being a creator — the stuff you don’t usually hear.

A few gadgets and setups I’ve been putting through their paces lately:

Every new phone launch brings a flood of “must-have” accessories. But are they really must-have… or just hype?

I’ll be breaking down:

Plus: the final days to join the giveaway before entries close.

📅 See you Saturday.

I want these issues to be genuinely useful (and fun) for you — so tell me: